Best Lipstick Brands In India

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Updated On: 27 Jul 2023

Best Lipstick Brands In India

Do you love wearing lipstick? Let’s face it—we all do! Lipstick is regarded as one of the most vital components of cosmetics. It makes us feel more self-assured and glamourize our persona. Every woman, including you and I,  enjoys applying makeup, whether it is for a family event or an office party. Top-notch brands such as Plum, Wet n Wild, Sugar, and many more are dominating the Indian market as a result of the makeup product frenzy. These brands are well known and provide a large selection of velvety matte and liquid lipsticks that look fantastic on every Indian woman.

Do you want to define your lips by choosing a shade that flaunts your skin tone? Do you want to know which lipstick companies have the best products? Hellonaari has created a comprehensive list of the best lipstick brands in India that look amazing on all Indian skin tones.

Take a glance at this list of Top Lipsticks Brands:


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L’Oréal focuses on catering to every need of women. So, whether you are looking for blush lipstick or kajal, you are most likely to find it under this brand. When it comes to lipsticks, L’Oréal brings before you many shades to choose from, ranging from maroon, and nude brown to cherry red. No matter what your skin tone is, you can pick up dark or nude shades from the L’Oréal store. It is one of the most preferred lipstick brands in India.

Some of the best-selling L’Oréal Paris Lipsticks include L’Oréal Paris Chiffon Signature, L’Oréal Paris Rouge Signature Matte Liquid Lipstick and L’Oréal Paris Color Riche Moist Matte Lipstick.

We liked:

  • L’Oréal Paris has a wide variety to choose from when it comes to lipstick shades.

We didn’t like:

  • These lipsticks aren’t moisturising. They can make your lips feel chapped.


It is regarded as the most premium cosmetics brand across the globe. Although MAC lipsticks sell less in India, their popularity is gradually growing. These lipsticks are highly sought-after; thanks to their long-lastingness, unique texture, and deep pigmentation. MAC has a wide range of options when it comes to lipsticks, including liquid matte, moisturising lipsticks, and many more. These lip colours usually have a cool or warm base and are available both in online and offline stores. Some of the best-selling products in the lipstick category are M.A.C Retro Matte Lipstick, M.A.C Powder Kiss Lipstick and M.A.C Love Me Liquid Lipcolour.

We liked:

  • These lipsticks are of premium quality and deeply pigmented.

We didn’t like:

  • These lipsticks can cost a lot.


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One of the biggest online cosmetics retailers in India, Nykaa brings you a wide selection of cosmetics and skincare items. On their platform, you can find cosmetics, skincare and haircare products from all the top-notch brands including Bodyshop, M.A.C, Wet N Wild, and Nykaa. Nykaa is more well-known as an online retail platform, but since the inception of offline stores, customers now flock to these outlets.

Nykaa is most well-known for its matte lipstick collection. These lipsticks are transfer proof and they last for long hours. The best-selling lipsticks of Nykaa are as follows: Nykaa Matte to Last! Mini Liquid Lipstick, Nykaa So Creme! Creamy Matte Lipstick – Nailed It and Nykaa Ultra Matte Lipstick.

We liked:

  • Nykaa has a wide range of shades when it comes to lipstick.

We didn’t like:

  • These lipsticks are not organic products.


The professional cosmetics and makeup line NYX was established in 1999 in California, USA. The company focuses on letting ladies express themselves through makeup. Customers are encouraged to experience and experiment with tints, colours, and different products. This brand’s lip colour formulas are created by the top cosmetic scientists in the world utilising the finest pigments. 

Some of the best-selling products of NYX are as follows: NYX Professional Makeup Soft Matte Cream, NYX Professional Makeup Lip Lingerie Push-up Long-lasting Lipstick and NYX Professional Makeup Powder Puff Lippie Cream.

We liked:

  • This lipstick lasts for a long time.

We didn’t like:

  • The price of these lipsticks is a bit on the higher end.

Ruby’s Organics

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Ruby’s organic lipsticks feel like a lip balm yet and last for long hours. Everyone can use these lipsticks, thanks to their semi-matte finish. Free from all toxic chemicals, these lipsticks are a nourishing mixture of antioxidants, and oils of Almond and Castor. The moisturising Shea butter in this lipstick aids in softening chapped lips.

Harmful chemicals like Parabens, petroleum, alcohol and preservatives, are not present in Ruby’s Organics lipsticks. Above all, the brand doesn’t do animal testing. Completely cruelty-free, these lipsticks are. available in nine different colours.

We liked:

  • These lipsticks are organic.

We didn’t like:

  • These lipstick are available not in a wide range of shades.


The lipstick from Plum is ideal if you have a soft spot for grace and class. Because of its lightweight consistency that glides on the lips easily and gives a matte effect it is regarded as one of the top lipstick choices for women. Plum provides you with a shade for every mood, which looks flaunting on every Indian skin tone. These lipsticks come in a wide variety, from neutrals for everyday use to passionate pinks and celebratory bursts. The best-selling Plum lipstick is Matte In Heaven Liquid Lipstick, 

We liked:

  • In addition to being exquisite, these lipsticks will keep your lips incredibly nourished 
  • These lipsticks have good packaging.

We didn’t like:

  • These lipsticks are not completely transfer-proof.


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In New York, US, the Maybelline cosmetics firm was established in 1914. This company’s goal is to provide cosmetics for every skin tone, appearance, and fashion. Coming to Maybelline’s lipstick range, these have a smooth and creamy matte feel. Made with the goodness of honey, shea butter, and sesame seed oil, these lipsticks keep your lips moisturised throughout the day. With each application, the lipstick leaves your lips feeling supple and silky. It provides up to 12 hours of comfort while feeling light on your lips.

Some of the best-selling Maybelline lipsticks are Maybelline New York Color Sensational Creamy Matte Lipstick, Maybelline New York Super Stay Crayon Lipstick and Maybelline New York Super Stay Matte Ink Liquid Lipstick.

We liked:

  • These lipsticks are of premium quality.

We didn’t like:

  • These are not completely transfer-proof.


One of the earliest cosmetic companies to bring products for Indian skin types and complexions was Lakme. Coming to its lipstick range, these lipstick are pretty affordable as compared to other brands. One of the best-selling lipsticks of LAKME is LAKME 9-5 Weightless Mousse Lipstick. When you apply this particular lipstick, your cheeks will have a delicate blush while your lips will have a powdered matte look. This lipstick feels light on your lips and has a texture similar to mousse. You can flaunt it with professional attire at social events or any other setting since it maintains its vibrancy and freshness even after several hours. Other notable lipsticks by LAKME are LAKME Enrich Matte Lipstick and LAKME 9 to 5 Primer + Matte Lip Colour.

We liked:

  • These lipsticks are available in a wide range of shades.
  • These lipsticks are pretty affordable.

We didn’t like:

  • These lipsticks are not smudge-proof or transfer-proof.

Body Shop

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The Body Shop lipstick can be used to avoid pigmentation on lips. Their selection of lipsticks is all-natural and devoid of harmful chemicals. Ten to eleven different hues are available when it comes to The Body Shop’s lipstick range. The majority of the brand’s lip colours are reasonably priced and comprised of natural ingredients. Body Shop provides you with lipsticks with a creamy consistency in addition to liquid and matte lip colours.

We liked:

  • These lipsticks are made of natural ingredients only.
  • These lipsticks are quite pocket-friendly.

We didn’t like: 

  • They are not available in a wide range of shades.

Wet N Wild

This is one of the finest lipstick brands you would come across. Wet N Wild lipsticks are deeply pigmented in nature. They are also available in liquid form. You can look flawless with the glossy texture of the Wet N Wild lip shades. The lightweight nature of this lipstick enables you to keep it on your lips for long hours. If you are looking for premium quality lipstick that lasts for a long time, this lipstick is the perfect fit for you.

We liked:

  • These lipsticks are deeply pigmented.

We didn’t like:

  • These lipsticks are quite expensive.

Guidelines for Applying Lipstick

To get that extra glow and glam up your look, you should know that there are certain guidelines for applying lipstick. We have put it down for you.

Moisturise Your Lips

Your lips should be ready for applying lipstick. As our lips are an extension of our skin, we must moisturise and keep them supple and soft. Without proper moisturisation, the skin on our lips may crack. We don’t ever want that to happen because your lipstick can come off with your dry skin.

Use a Primer

Using a primer to level out the colour of your lips is an optional step here. However, this step helps to ensure that the lipstick’s colour is consistent.

Use a Lip Liner

To define the outside edges of your lips, use a lip liner. Depending on when they apply their lipstick, some folks choose to outline their lips. You must choose what appeals to you the most. Using a lip liner can make your lips appear larger and juicier

Apply Your Preferred Lipstick

You can either apply it by putting the cream straight on your skin or by using a little brush. Select whatever is convenient for you.

Guide to Choosing a Lipstick Based on Undertones

There isn’t any hard and fast rule on choosing an ideal lipstick shade. You simply need to experiment with a variety of colours before choosing the right lipstick. But, your undertone can help you to choose.

  • Go for a lipstick shade in warm colours if you have yellow undertones. Your skin will look better in shades like terra cotta, brick red, and orangey red.
  • For blue or pink undertones: Lipstick with cool undertones, is an ideal complement to cool complexion tones. If you have such a complexion, consider colours such as rich plum, or a cherry red shade.
  • For neutral tones: A wide range of colours will work well if your skin has neutral undertones. You can try various shades of mauve if you have a medium complexion. Berry-like shades will work well if you have dark skin or if you have a neutral skin tone

Tips for Choosing Nude Lipstick

Because the tone and tint may either liven up your natural lip colour or make you appear unwell, finding a suitable nude lipstick can be challenging. Nude doesn’t always imply “flesh colour” for lips. Finding a lip colour that closely resembles the colour of your lips is not the goal; rather, the goal is to highlight them in a way that makes them appear more natural to you.

Finding a hue that matches or is one shade darker than your inner lip is a smart place to start when figuring out what “your” nude lip colour is.

Tinted balms and glosses give your lips a little bit of colour while enhancing their natural tone.

Pic Credits: Ankush Dawar ( pexels )

Sankalita Biswas
BBA Public Relations

Sankalita Biswas is a passionate guest writer with a BBA in PR. With a flair for words and a love for storytelling, she weaves engaging narratives that captivate readers. Sankalita's dedication to her craft shines through her work, creating a world of imagination and inspiration. As a guest writer b... Read More

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What are some of the best lipstick brands in India?

There are many good lipstick brands in India, some of the most popular ones include: Lakme, Maybelline, L'Oréal Paris, Colorbar, MAC, Revlon, Nykaa, Huda Beauty, and Smashbox.

Which is the best long-lasting lipstick brand in India?

The best long-lasting lipstick brand in India is subjective and varies from person to person. Some popular long-lasting lipstick brands in India include: Maybelline Superstay Matte Ink, Lakme 9 to 5 Primer + Matte, L'Oréal Paris Infallible Pro-Matte Liquid Lipstick, and MAC Retro Matte Liquid Lipcolour.

What are some of the best affordable lipstick brands in India?

Some of the best affordable lipstick brands in India include: Maybelline, Lakme, Elle 18, Blue Heaven, Miss Claire, and Sugar Cosmetics

Which lipstick brands offer the best shades for Indian skin tones?

Many lipstick brands offer shades that are suitable for Indian skin tones. Some of the best lipstick brands for Indian skin tones include: Lakme, MAC, Maybelline, L'Oréal Paris, and Nykaa.

Which are the best matte lipstick brands in India?

Some of the best matte lipstick brands in India include: MAC, L'Oréal Paris, Maybelline, Lakme, Colorbar, and Nykaa.

Are there any natural or organic lipstick brands available in India?

Yes, there are several natural and organic lipstick brands available in India. Some popular ones include: Plum, Just Herbs, Lotus Herbals, SoulTree, Forest Essentials, and Biotique.

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