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Top 10 Bra Brands in India

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Updated On: 09 Jan 2024

Top 10 Bra Brands in India

Lingerie is one of these sections for woman’s wardrobe. If you are wearing a bra that fits you perfectly and is comfortable, it can change the overall look. You even start feeling more confident about your body. Some of the best brands in India like Zivame, Enamore, Clovia, Van Hussain, Jockey, and many more that think about each woman individually. They think from a woman’s perspective and create the best designs to provide the maximum comfort overall. The bra is a part of the daily life of any woman, and it must be extremely comfortable, easy to carry, and best quality. A bra can be available in various styles, like t-shirt bras, sports bras, unwired bras, etc. We, women, are all about fashion, we have a large number of dresses that need different kinds of bras, such as Backless bras, strapless bras, Pretty back bras, and a lot more. Choosing the best available in the market and going well with your body is no doubt difficult. Selecting the actual size and your type of bra is not at all an easy job. As we are here you don’t have to worry further. We have listed the 10 best bra brands that will let you select your perfect size, various designs, types, and colors. If you are unsure about your size, most of these brands provide a guide to let you know your actual size. So, what are you waiting for, go through each of them and find out what sites are better.

10 Most Popular Bra Brands to Shop in India

There are an endless number of brands available in India to shop for lingerie. Choosing only 10 out of all is difficult. Still, we have tried to list down the best brands that most women prefer using. We have selected these brands based on the maximum number of customers, the best positive response given by them, and availability in the market.

  • Zivame
  • Enamore
  • Clovia
  • Shyaway
  • Van Heusen
  • Lovable
  • NKYD by Nykaa
  • Jockey
  • Amante
  • Triumph

Zivame

There is no specific introduction needed to explain this brand. Best in quality, most comfortable, and an endless variety of collections, this is all about Zivame. According to the brand, the brand believes that every body shape is beautiful. No woman needs to fit into anything, no matter if it is lingerie or life. Zivame creates all the pieces to inspire every woman’s originality. They create styles that can perfectly reflect her unique body. From 28A to 46H, the brand has every size available that can fit each and every one. The brand is a favorite of millions of women. You can also be a part of this women’s community, and be a part of the Circle of Radiance. Zivame is a must-have brand in your wardrobe. The brand has its shopping site filled with almost every style covered. They have a large number of strapless, T-shirts, Curvy, and minimiser bras for everyday wear. Additionally, you can shop for special bras such as backless or transparent bras, lace, pretty back, and blouse bras. The range of sports bras will be an ideal pick for a comfortable long day. For new moms, Zivame has an exclusive collection of maternity bras. On their shopping site, there will be many offers going on throughout the year, such as “4@999”, in which you can select any 4 bras that come under this offer and only pay INR 999. The brand also has a huge collection of comfortable nightwear, activewear, shapewear, Winterwear, loungewear, cami, and slips. If you are not sure about the size, don’t worry, Zivame has the option available to get the perfect size for you. And based on your Zivame size you can shop easily. In case the product does not fit you well, with Zivame you can return and exchange the product. For more details, you can visit the official site and start shopping for the most comfortable pieces for your wardrobe.

Available Styles by Zivame: 

  • Backless or Transparent Bra
  • Strapless Bra
  • T-shirt Bra
  • Curvy
  • Minimiser
  • Maternity Bra
  • Bralette
  • Lace Bra
  • No Sag Bra
  • Pretty Back Bra
  • Beginner Bra
  • Sports Bra
  • Blouze Bra
  • Mastectomy

Shop From Zivame Online: Click here

Other Available Sites: Amazon, Flipkart, Myntra, Nykaa Fashion

Enamor

Started its journey back in 2001 as a part of a joint venture with a 70-year-old French heritage brand of lingerie,  Barbara of Paris. Enamor was the first lingerie brand that brought the fashion of premium brand of lingerie to women in India. It plays the role of a leading brand across all the leading chains of national stores and the maximum-rated multi-brand outlets. Currently, Enamor has 5000+ retail stores only in India, including more than 27 exclusive outlets of its brand. The premium catalog offers a huge range of premium quality bras, panties, athleisure, shapewear, and loungewear to the sophisticated modern women in India. Enamor is a brand that is chosen by a large number of consumers for its quality and premium design. Owned by Modenik Lifestyle, the popular innerwear brand, Enamor has won the award of a Superbrand for the excellence of the brand thrice in a row due to the endless support from its customers. As a world-class brand, Enamore celebrates every bit of the essence of women. The brand invests the most in conducting research. The research is not only to measure the usage, habits, and different types of attitudes of the women but also to get an understanding of different body shapes, and sizes. The research is equally important to ensure that each style meets the major requirements of each and every Indian woman, no matter how different their size, quirks, and shape are. Instead of putting directly between brackets, the brand focuses on creating different experiences that will let the women feel great from both inside and outside every minute. The brand has its own online shopping app that features different styles. The brand recently launched a range of bridal bras. You can shop bras for endless bras with different features such as padded, Non-Padded Bra, Wired Bra, Wirefree Bra, Low Coverage Bra, Medium Coverage Bra, High Coverage Bra, and Full Coverage Bra. if you are ordering from their website you may get exclusive deals. Most importantly, in this brand, you will find the sizes starting from XXS to 44G.

Over the years, Enamor has become synonymous with fabulousness, fun, and fashion and has been instrumental in elevating lingerie from a basic requirement to an exquisite essential. Enamor’s marketing campaigns capture the spirit of the Indian woman of today, the various roles she plays, and the specialness she seeks. With their campaigns, Enamor has been paving the way for women to feel empowered, supported, and understood, a proposition that has worked well and has proven to be successful for the brand. The brand accepts returns for all innerwear products with the right price tag only except the panties.

Available Styles by Enamor:

  • Bralettes
  • Beginner’s Bra
  • T-Shirt Bra
  • Cami Bra
  • Full Support Bra
  • Minimizer Bra
  • Pushup Bra
  • Plunge Bra
  • Strapless/Multiway
  • Nursing/ Maternity Bra
  • Sports Bra
  • Seamless Bra

Shop From Enamor Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Clovia

For Indian women, Clovia is one of the most trusted Indian brands to shop for lingerie. The brand has gained love from more than 40 lakh women all over the county and has been recognized as one trustworthy urban millenary Indian woman. Clovis’s stock is not only bound to lingerie, but Clovia also gives women comfortable sleepwear and loungewear solutions, activewear with high endurance, shapewear & personal care products. The lingerie brand took the job of understanding Indian women and their fits by offering solutions with premium innerwear for Indian women, who are stuck with vanilla and one-size-fitting bras or innerwear options for every generation. No matter if it is bra, panty, activewear, or nightwear, with accurate fits, comfort, fashion, and style, Clovia aims to add a little happiness with the extreme lingerie experience to the woman and let her give a perfect start to her day right, with this Clovia completes its job. Although, Clovia started its business with lingerie but is now enhancing its product experience of catering hygiene and personal care for women. After some extensive research and surveys, the innovation team of Clovia found some great Ayurvedic solutions to treat the major problems. Clovia has come with a range of skincare, haircare, and body care solutions and named it Skivia. The main motive of Skivia is to provide natural alternatives based on solutions for high-end chemical products. Skivia products are more like a modern yet traditional woman who still believes in recipes given by her grandmother as the world zooms past. Not only the skin and hair solution, but the brand equally gives hit style items that perfectly fit your body and even inside your wardrobe. 

The secret of Clovia to range itself among the best lingerie brands in India,

Fit Research: the brand has experience and detailed research about women’s body types. They have experience of 100+ years for various sizes, habits, and likings and dislikes.

Manufacturing and Designing: The designing team, named Clovis Jedi involves themselves in designing the best for women’s bodies. The team equally looks after the whole process from designing the product to delivering the products.

Feedback Driven Approach: The brand believes in improvements, and values every feedback given by the customers. They create less but collect different feedback, and go for mass production based on that. Clovia says, “You select, we create”.

Make in India: Trust is the main element they use to create each style. The brand believes in standing by the popular and same Indian craft, by using international materials and techniques. 

Available Styles by Clovia:

  • Balconette
  • Beginners & Teenagers Bra
  • Lingerie set
  • Cage Bra
  • Front Open
  • Full Figure Bra
  • Halter Neck Bra
  • Strapless Bra
  • Plunge Neck
  • Bralette
  • Plus Size Bra
  • Push Up Bra
  • Racerback
  • Sports Bra
  • Transparent Bra
  • T-Shirt Bra
  • Tube Bra
  • Net Bra

Shop From Clovia Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Shyaway

Life is too short for boring bras. Shyaway believes that every woman should own their favourite piece of lingerie. Shyaway is an irresistible, innovative, and iconic brand of lingerie that was founded with an earnest aim to empower women from in and out. The lingerie brand firmly believes that buying comfortable lingerie should not be a much-complicated process. A comfortable bra can be luxurious too. Shyaway exclusively offers a vast and vibrant collection of products, such as bras, panties, loungewear, sportswear, babydoll, sleepwear, shapewear, legwear, and accessories. The lingerie brand is also available on its own shopping site, where you will get exclusive offers where you can buy two bras and get three absolutely free, get 5 bras for only INR 599, and two exclusive sets of lingerie for INR 1099. The bra Shyaway offers is absolutely affordable and yet premium in quality. The starting price of bras is only INR 199, if that is not cheap, then I don’t know what is.  You can buy the bras based on your desired features such as molded bra, seamed bra, darted bra, seamless bra, full coverage bra, 3/4th coverage bra, demi coverage bra, padded bra, non-padded bra, wired bra, and wire-free bra. With more than 1 million customers and almost 7 million online visitors per year, Shyaway aims to help Indian women shop for luxurious and comfortable innerwear, such as bras, panties, nightwear, and other accessories in a very affordable range. Shyaways feels privileged to serve all Indian women with the right lingerie solution for every occasion. Established as an own-label lingerie brand in 2015, Shyaway focuses on delivering lingerie essentials across India. To know more details about their products, and return policy you must visit their website, and I ensure you can’t refuse to buy your favourite piece. The brand strictly follows the guidelines to maintain proper hygiene. Products like Panties, Legwear, Shapewear, Swimwear, Nightwear other than pajamas and short sets, All accessories, Bralettes, Cami Bras, Tube bras, and Lingerie Sets you will not be eligible to return, hence you have to make sure you are ordering actual size to avoid consequences later.

You also have to keep in mind that there are a few conditions to avoid any damage to the product. As the brand will not accept the return, if the product falls under the mentioned categories, such as,

  1. Products are already worn
  2. Products that look like they have already been washed
  3. Products without any tags of that brand
  4. products that are Soiled/ stained with glitter or any other particles
  5. Products that emit the fragrance of perfume or  body lotion
  6. The products should not have any body odor
  7. Products cannot be accepted during the return process if the item doesn’t have its original packaging
  8. Products that you have bought during the clearance sale are not applicable for return irrespective of any reason such as you dislike the colour, style, quality, or size.
  9. The brand frequently provides exciting offers and products can be bought using promotional offers, seasonal offers, coupon codes, and other special offers that cannot be exchanged unless they have some major faults and damages.
  10. Each product can be exchanged for one time. Further, once it is exchanged will not be eligible for any more returns or refunds.
  11. It is important to note that all the available products are not eligible for return/exchange and will be sent back to the customer at the complete expense of the customer.

Available Styles by Shyaway:

  • Everyday Bra
  • T-shirt Bra
  • Fashion Bra
  • Push Up Bra
  • Nursing Bra
  • Minimiser Bra
  • Sports Bra
  • Cami Bra
  • Beginner Bra
  • Plus Size Bra
  • High Support Bra

Shop From Shyaway Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Van Heusen

With over 3977 stores across India, Van Hussain is a well-known luxury brand for some extraordinary lingerie solutions. Van Heusen combines functional design, and refined fabric for a polish and best feel on the skin. One of the most trusted lifestyle brands in India trusted by professionals started their business in 1990 back in India. Owned by the Aditya Birla Group, Van Heusen is a brand from the same owner Louis Phillipe. This brand is now only for buying the lingerie for women but it is a complete solution to finding Shirts, tops, tees, Dresses, blazers, trousers, sweatshirts, blazers, activewear, athleisure, and accessories such as bags, wallets, and footwear. Not only women. But this brand is the best find for men as well. Starting from readymade to customized, this brand has everything under one roof. For women choosing the right lingerie has to be a proper combination of quality and texture. For more comfortable bras, a woman needs to find a material that can be worn all day long and not be irritating to the skin. The quality of clothes is still manageable but not the lingerie. Van Heusen never compromises the quality. Van Heusen is the name where style meets comfortability. Best in style, extremely good in quality, comfortable to wear, durable, budget-friendly, budget-friendly, and many more reasons to select Van Husen as a part of your closet. The brand has both online and in-store experience for the customers. The collection of bras includes backless and transparent bras, strapless bras, T-shirt bras, bras for a perfect curvy shape, minimiser, bralettes, No Sag Bra, and Mastectomy. For a luxurious exclusive look, there is a lace bra and a pretty back bra. For daily use, gym style, and fitness there is a sports bra, if you are a new mom, Van Huesen has an exclusive range of maternity bra collections. No more worry about quality, here with this brand you will get quality and that also in a budget. 

Available Styles by Van Heusen:

  • Backless or Transparent Bra
  • Strapless Bra
  • T-shirt Bra
  • Curvy
  • Minimiser
  • Maternity Bra
  • Bralette
  • Lace Bra
  • No Sag Bra
  • Pretty Back Bra
  • Beginner Bra
  • Sports Bra
  • Blouze Bra
  • Mastectomy

Shop From Van Heusen Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Lovable

Started with the business in the field of lingerie back in 1987, Lovable is one of the leading innerwear manufacturers for women in India. Their products include brassieres, panties, slips or camisoles, Home wear, shapewear, foundation garments, and sleepwear products. On December 26, 1995, this company licensed the brand “Lovable” from Lovable World Trading Company, USA. Additionally, in December 2000, the brand spread its territories across India, Nepal, and Bhutan. The innerwear products by Lovable manufactured in India are listed under the premium products. The one major reason that most of us love this brand is this is a brand that delivers products manufactured in India. For the women in India, they make products that completely understand the body type of the Indian women.

“Daisy Dee” is one of the flagship brands of India. Loveable is among the three most used brands preferred by Indian women to choose innerwear to flaunt a perfect body. As part of its strategy to gain growth, the brand, lovable diversified their portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004, to cater to the mid-segment market in India. For some major further growth, Loveable has also acquired the brand named “College Style” from Leviticus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009, to cater to India’s young segment. In the past, our Company has also marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc. USA. This is among the most loved lingerie brands that have grown enormously in the Indian market. The brand has stood out so nicely, even after having huge competition in the market of intimate wear. The collections, design, style, and features are so unique which makes them better every day. You will get a great option to select the perfect size starting from 32B to 40D. Some styles are even available in free size order. To know more about their return policy it is better to go through their website thoroughly. Take help from the size guide to avoid any consequences further regarding mismatch in size.

Available Styles by Lovable:

  • Bridal Bra
  • Seamless Bra
  • Sports Bra
  • T-shirt Bra
  • Backless Bra

Shop From Lovable Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

NKYD by Nykaa

NKYD is a lingerie brand owned by Nykaa. NYKD is pronounced as Nay-Ked. Nykaa is already a very popular beauty and wellness brand that collected so much love and support within a very short period. The brand puts all the possible effort into simplifying the experience of lingerie. The products by NYKD provide comfort all day long, and equally help your body to catch the perfect shape. No matter if it is for daily wear or a particular occasion, every piece is just a perfect pick to elevate the overall look. According to the brand, the quality of each product is so light and pure that it almost feels like your own skin. It will not be heavy on the skin and is absolutely comfortable that can be worn throughout the day. The brand has a huge range of T-shirt bras, sports bras, padded and non-padded bras. The official website of NYKD has a great concept of a style finder, which will help you find the perfect style. Many of us face the problem of fitting because we wear the wrong bra size. NYKD has come with a quiz that can be completed in less than 3 minutes and ends up by giving some best styles that will completely represent the perfect shape to your body. You will find some great offers, amezing deals, and combos on their website. You will equally get an exciting range of panties, activewear, and sleepwear. Check out this brand for some amazing lingerie pieces to flaunt your body. This brand is available on all the shopping sites by Nykaa, and the official site of NYKD.

Available Styles by NKYD:

  • T-Shirt Bras
  • Sports Bras
  • Non Padded 
  • Non Wired Bras
  • Wireless T-Shirt
  • Strapless Bras
  • Minimizer
  • Super Support
  • No Sag Bra
  • Transparent Back Bra
  • Nursing/Maternity Bra

Shop From NKYD Online: Click here

Other Available Sites: Nykaa Beauty, Myntra, Nykaa Fashion

Jockey

Founded back in 1876, Jockey is a renowned name and pioneered in the field of the solution of innerwear. The brand is not only evolving and innovating the products but also throughout the years the way it has been marketed. Jockey is one of the leading manufacturers and marketers for people to find comfortable clothing items that are available in more than 140 countries across the world. The company is highly committed to the quality of clothes, overall comfort, fashion, style, innovation, and value. As the brand grows and equally sophisticates, it has the simple commitment to complete every single need of the consumers to continue representing comfort to be the hallmark of the brand. Jockey is not only a brand that sells lingerie for women, but it is also a brand that has items for the complete family. This one-stop destination brought the world-class brand to India and has a complete list of Everyday Bras, T-shirt Bras, flexible Active Bras, Bras for beginners, Strapless Bras, Bras that do not interrupt the precious sleep schedule, Lounge Bras, Nursing Bras, Bras for a plus size body,  Slip On Bras, Underwire Bras, Non – Wired Bras, Padded Bras, and Non – Padded Bras, which are absolutely comfortable, and created with top-notch quality. The brand is widely loved by the people not only because they have a huge types of styles available under the brand, but because of the size range they offer. The sizes of the bras are available from XXS to 42D, and equally, you find some sizes that are free on size and 3XL. If you are confused, to make your shopping process more smooth and worthy, go through the size guide available on their site. The bras from Jockey are easily available on almost every online shopping site and in stores. Most of the time throughout the year, you will find their products with some exciting discounts and deals.

Available Styles by Jockey:

  • Everyday Bras
  • T-shirt Bras
  • Active Bras
  • Beginners Bras
  • Strapless Bras
  • Sleep Bras
  • Lounge Bras
  • Nursing Bras
  • Plus Size Bras
  • Slip On Bras
  • Underwire Bras
  • Non – Wired Bras
  • Padded Bras
  • Non – Padded Bras

Shop From Jockey Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Amanté

Amanté Welcomes each beautiful woman in the world of amanté. This luxurious lingerie brand is a perfect combination of luxurious comfort, trendy fashion, seamless fit, and thoughtful design. Amanté was launched back in 2007. The lingerie brand aims to contribute with premium quality lingerie for women in current times. The modern woman who wants to and even can have all they want to achieve needs some special care. Why not start from the most intimate and important part of every woman’s life, such as making the heads turn with a most valuable everyday intimate wear or maybe making the hearts skip a beat during a special event?  Each piece of lingerie is crafted with absolute perfection with the smallest needs of every woman keeping in mind. The finely curated catalogue by Amante showcases a versatile collection of exclusive lingerie, sleepwear, athleisure, swimwear, shapewear, layering, accessories, and a lot more. You will find a mind-blowing range of T-shirt bras, push-up bras, bras that can be worn in multiple ways, full-figure bras, and all. The collection, fittings, design, and most importantly the quality of the material makes amanté the ultimate destination for women to shop for their desirable innerwear. Amanté is a proud lingerie brand that believes in “by the women, for the women”. The brand has a team of employees with 80,000 women which helps to understand and dig into the insight of a woman. All the employees working there, from designing the pieces to assembling them together is a great example of woman empowerment fluence every woman feels extra confident, and comfortable. They are the behind face of Create Force and make functional yet fashionable pieces of innerwear that are crafted to suit the required needs of a woman.

just like the modern way of fashion, The modern woman is also an ever-evolving canvas. Her roles, tastes, goals, and even her precious body are in a state, where it always changes. amanté embraces these changes. The brand believes lingerie should adapt to her every situation and role. Every innovation we create is designed to give women freedom and flexibility with their lingerie.

Available Styles by Amante:

  • T-Shirt
  • Push Up
  • Strapless / Multiway
  • Minimiser
  • Bralettes
  • Sports Bras
  • Full Figure Bras
  • Slip On Bra / Lounge

Shop From Amante Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Triumph

The corsetier Johann Gottfried Spiesshofer and the famous merchant Michael Braun founded a factory of corset, back in the year 1886. The brand has started their journey of manufacturing the products with the helping hand of six employees and only six sewing machines. Back in time, Every product at Triumph was handcrafted out of a barn in Heubach, in the German Kingdom of Württemberg. From then to the current time, the only guiding principle has been to deliver beautiful and properly created undergarments that will deliver the ultimate comfort and support to improve the quality of every woman’s lifestyle. “Spiesshofer & Braun” began selling in 1892 to England, one of their first export markets. The brand itself could not believe in standing still. With a diverse workforce and global influence, they constantly building their history towards success. Inspired by the individuality of their customers, their products are created consciously and tirelessly in conversation with the women who wear them daily and consider those items as an important part of their daily lives. Their products are designed to make the life of every consumer better, simpler, and detangled, each day and every day. Dedicated to the business since 1886. The brand has its own website which is combined with an endless number of products from different ranges. The major best-selling products are minimiser, padded, non-padded, and pushup bras. With No slipping of straps, without any leftover marks, and no digging every woman deserves a perfect piece of lingerie. You visit the official website of Triumph go through the online fitting guide and shop accordingly based on your perfect size.

Available Styles by Triumph:

  • Wired Bras
  • Wirefree Bras
  • Non-Padded Bras
  • Padded Bras
  • Plus Size
  • Seamless Bra
  • Minimizer Bra
  • T-Shirt Bras
  • Beginner Bra
  • Maternity Bra
  • Everyday Bra
  • Strapless / Convertible Bra
  • Flex Smart
  • Sports Bra
  • Push-Up Bra

Shop From Triumph Online: Click here

Other Available Sites: Amazon, Zivame, Flipkart, Myntra, Nykaa Fashion

Ipsita Bhowmick
BA English Literature, Journalism, and Psychology.

Ipsita Bhowmick is a talented writer and a curious mind with a diverse educational background. Holding a BA in English Literature, Journalism, and Psychology, she possesses a well-rounded understanding of human behavior and storytelling. Ipsita's passion for writing allows her to create engaging con... Read More

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FAQs

What are the best bra brands in India to shop for high-quality bras?

Many popular brands are available in India that women choose to select their bras. Zivame, Clovia, Jockey, Enamore, and Shyaway bras are made with the best quality fabrics and easily available in shops, and almost every online shopping application.

Which type of bras are perfect for daily wear?

Lightly padded, non-padded, minimalist bras with high coverage, or any kind of t-shirt bras are perfect for daily wear. Without any doubt, women can wear a sports bra as a daily wear.

Can I return the bras if I am not satisfied with the size or quality?

This is a tricky question, as many of the sites do not provide any return option when you are buying lingerie products online. And in some cases, you can return the bras. Before placing the order it will be better if you go through their return policies properly. Check the terms and conditions in case of any difficulties.

Are sports bras a good option for daily wear?

Definitely yes. Say a big yes to sports bras if you are looking for a daily wear bra. They will give high coverage, are made with comfortable material, and give extreme support to the upper body.

Which brands are good to buy plus-size bras?

You will get some great plus-size bras in Zivame, Clovia, Shyaway, NKYD by Nykaa, and Jockey among many other brands in India.

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