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Plant-Based Koparo Raises ₹6Cr From Shark Tank India & 4P

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Updated On: 12 Feb 2024

Plant-Based Koparo Raises ₹6Cr From Shark Tank India & 4P

Plant-Based Koparo Raises ₹6Cr From Shark Tank India & 4P.

Digital-first, sustainable and plant-based home care brand Koparo has raised a total of funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India

D2C plant-based digitised company, Koparo has additionally raised an amount of 5.2 crore rupees from 4P Capital Partners apart from the 70 lakh rupees from Shark Tank India. Co-founders of boAt and Sugar cosmetics, Aman Gupta and Vineeta Singh, have hopped on to the board as the company’s investors. The sharks, Aman Gupta, who is the co-founder of boAt, and Vineeta Singh, who is the co-founder of Sugar, teamed up and agreed to invest Rs 70 lakh for 1% equity giving away a valuation of Rs 70 crore. As a result, the digital-first sustainable brand, Koparo will now focus on branding and distribution. The founder of Koparo, Simran Khara, expressed her thoughts on this saying that SHe is extremely grateful to have a deal from Shark Tank India and with Aman and Vineeta on board, who themselves have created a formidable empire in the consumer brand category quite satisfactory. Furthermore, she exclaimed, “I’m excited to have 4P Capital Partners on board as their backers have experience in building large consumer brands..” Additionally, Koparo is targeting to hit the benchmark of reaching up to 10 lakh Indian consumers in the coming two years and simultaneously expanding their distribution in both offline and online categories, according to Simran Khara. 

About the Founder of Koparo

Koparo was founded in 2021 by Simran Khara, who previously worked with MNCs such as McKinsey & Co, Star TV, and more recently as CEO of a digital media startup called Juggernaut Books. The unique selling point of this plant-based brand is that Koparo is powered by natural ingredients and is a child-safe, pet-friendly cleaning product that appeals to an ever-growing base of conscious consumers in India. 4P Capital Partners’ Partner and CIO, Aditya Arora shared his views stating that the company was impressed with the solid growth that Simran has built in a short period of time. Simran’s target on positive economics was the highlight for 4P Capital. The 4P company strongly believes that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on their journey. 

Products Offered by Koparo

Coming to the range of products offered by Koparo, the digitised startup delivers a range of products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, and cleaning accessories, including fresheners and fragrances which carries the motto of the startup ‘good for you’ and ‘good for the planet.’ In addition, the brand is planning to launch several other products that serve the cleaning needs of modern India.

Previous Fundings of Koparo

Previously, the company raised a funding of Rs 5.7 crore in a pre-seed round back in November 2021. After that, Koparo raised Rs 12 crore in a pre-series A round in February 2023, both funding led by Saama Capital. Apart from these, MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital have also invested in the company.

Further information includes that the startup claims to have shipped more than 5 lakh orders since they began operations in 2021. The startup closed its last funding at Rs 5 crore and is planning to clock Rs 12 crore this round and grow to Rs 50 crore in the upcoming two years. 

Soundarya Kamat

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